Protextrem awareness campaign
The Protextrem 2012 campaign publicises the brand's product lines and stresses the innovative characteristics, making clear the improtance of adequate protection against damage from the sun. We used the corporate colours of the brand in the campaign: white and orange (used for the different levels of protection). The result is an elegant, refined image with a direct and forceful message. The consumer can relate to the illustrations as they are connected with the moment of applying the product and enjoying the sun.
Other projects for Ferrer:
Chemist's display. The illustrations have an emotional link with the consumer
Illustrations for the advertising campaign in chemists
Chemist's diptych display
Design of the rotating display unit