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Protextrem awareness campaign

Year: 2012

Solar awareness

The Protextrem 2012 campaign publicises the brand's product lines and stresses the innovative characteristics, making clear the improtance of adequate protection against damage from the sun. We used the corporate colours of the brand in the campaign: white and orange (used for the different levels of protection). The result is an elegant, refined image with a direct and forceful message. The consumer can relate to the illustrations as they are connected with the moment of applying the product and enjoying the sun.



Other projects for Ferrer:

Ferrer Visual Identity

Protextrem online - ofline campaign


Campaña Protextrem

Campaña Mosiguard

OTC Antipiojos identity

Repavar website

Protextrem Website

OTC Antipiojos packaging

Publicity campaign for OTC head lice treatment

Repavar branding

Neopic packaging

Ferrer internal communication

Identity of the Ferrer Group

Redesign of Gelocatil packaging

Repavar Packaging

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Chemist's display. The illustrations have an emotional link with the consumer

Illustrations for the advertising campaign in chemists


Chemist's diptych display

Design of the rotating display unit