OTC Antipiojos packaging
Year: 2009 - Present
Cheerful packaging for an everyday problem
The packaging effectively communicates proximity, emotion, and pedagogy, and is positive, in line with the values of the brand.
We used the logo for the solution 1 2 3 and use colour to accentuate the difference between the products to transmit the idea of a global treatment for head lice in which each product acts independently.
Other projects for Ferrer: